The Business of Branded Documentaries with CHARLOTTE CHEUNG

We chat to Charlotte Cheung, a development executive for Red Bull Studios about the difference between Red Bull 'the brand' and Red Bull 'the studio', what her average Tuesday looks like, balancing the need to uphold a brand's values with  journalistic integrity of documentaries, her project selection process and the current unscripted landscape.

About the Guest: With over a decade’s experience in the film industry, Charlotte is currently a Development Executive with Red Bull Studios, the unbranded premium documentaries arm of Red Bull. Prior to this,  she worked across international sales, acquisitions, and financing, with independent studios such as STXinternational, Anton Corp, and eOne Features.